This is definitely an interesting route they've taken as this will permanently make them different from Silk Road, either they're going to crash and burn due to Law Enforcement or have a very real chance of competing with Silk Road in the long run. With that said the commercial itself had some major flaws, the main one being linking their TOR address without explaining what TOR itself is. I would reckon something like 95% of the people who saw the commercial who weren't aware of TOR beforehand won't research it in detail as they won't understand the connection, which is a bit unfortunate as they are no doubt the main demographic for the commercial itself. I'm sure they're going to refine their commercial and/or get some site up explaining the TOR concept, but if they don't I don't think this commercial will have that much impact.Some say this is just giving the finger to Law Enforcement, but the Pirate Bay has doing this for years and it's still up: http://thepiratebay.sx/legal and they're not even on TOR network. What can be said for sure is if Atlantis continues down this road they will have a major advantage over Silk Road if legalization occurs in a couple of years and they're still up at that point in time.